Valesca Kremer studied Business Administration at the University of Groningen (BMA) after which she has gained extensive experience as District-, Store- en Floor Manager at various outstanding fashion retailers like We International (1993-1999).  As a Store and District Manager she has substantially increased the turnover of the fashion stores of these outstanding fashion retailers which gave birth to a new concept for increasing revenues and efficiency improvements.

Afterwards she translated this concept as a Retail Consultant at Euretco (1999-2005) towards their affiliated independent entrepreneurs which was extremely successful.

With newly acquired insights she developed thereafter  revenue increasing and efficiency improving concepts which she launched on the market very successfully with her new established company RMM Retail Consultancy       (established in 2005). Her customers are mostly the largest and outstanding meadow stores in The Netherlands. In this market she has reached in the meantime the highest achievable penetration rate.

As a result of dynamic developments in the global fashion market and as a result of of her successful extension of products and services in the existing market, demand has risen from new markets. The next logical step was the establishment of her new company V & C Retail Consultancy (established 2018).

V & C Retail Consultancy responds among other things to a new development by which fashion brands proceed to open their own retail stores which is a complete new business model for them. Also the smaller- and medium size branche companies  belong to the extension of her target market, which companies have increasingly a need for an adequate answer to a highly dynamic changing market.